B2B marketplaces enter the digital commerce mainstream

The B2B ecommerce industry has had a love/hate relationship with marketplaces over the last 20 years. From late 1999 through 2001, B2B marketplaces went looking for love from B2B buyers and sellers. The resulting affair was short. The idea was sound: Bring together diverse groups of buyers and sellers in a particular industry or market, […] The post B2B marketplaces enter the digital commerce mainstream appeared first on Digital Commerce 360.