B2B buyers expect an omnichannel experience, MSC Industrial Supply says

Implementing an effective digital commerce technology strategy starts with realizing that B2B customers who shop on a company’s website are the same people who shop via other channels. That means B2B sellers need to have consistent messaging across all channels, according to Mark Pickett, vice president of cross-channel growth at distributor MSC Industrial Supply Co. […] The post B2B buyers expect an omnichannel experience, MSC Industrial Supply says appeared first on Digital Commerce 360.