B2B buyers aren’t always happy campers when purchasing online

B2B digital buyers are doing a lot of purchasing online these days — about $1.6 trillion annually based on a Digital Commerce 360 projection. But even if they are spending more to acquire goods and services through digital sales channels, B2B buyers are picky — and not always happy with the sellers they deal with, […] The post B2B buyers aren’t always happy campers when purchasing online appeared first on Digital Commerce 360.