Authentic Brands eyes push into clothing, NFTs to boost Reebok

Authentic Brands Group Inc., the owner of licensing and marketing rights to names like David Beckham and Juicy Couture, plans to expand clothing offerings and add NFTs and crypto payments to kickstart Reebok following its purchase of the brand. With the acquisition of the athleticwear brand complete, Authentic on Tuesday said it signed about a […] The post Authentic Brands eyes push into clothing, NFTs to boost Reebok appeared first on Digital Commerce 360.