American Girl invests in its virtual museum

Engaging content is a key component to loyalty at direct-to-consumer brand American Girl. And it works. Shoppers who visit American Girl’s interactive virtual museum have a 25% higher add-to-cart ratio on its ecommerce site than shoppers who have not interacted with the museum, the brand says. Since American Girl’s launch in 1986 as a cataloger, […] The post American Girl invests in its virtual museum appeared first on Digital Commerce 360.