Amazon’s Prime Day is off to a better start than last year

The average household shopping Amazon’s 2022 Prime Day event spent $88.28 on the morning of its first day, according to Chicago-based market research firm Numerator. That’s up 19.7% from $73.75 by noon on 2021’s first day. Numerator looked at Prime Day transaction data as of noon Eastern Time on July 12. It also found that […] The post Amazon’s Prime Day is off to a better start than last year appeared first on Digital Commerce 360.