Amazon expands free email marketing capabilities for marketplace sellers

Amazon.com Inc. unveiled a new, free-of-charge plan Wednesday to broaden the ability of marketplace sellers to use email marketing. Under the plan, sellers can now use the Amazon Customer Engagement tool to send marketing emails to their most loyal customers. The new tool includes repeat customers (from the previous 12 months), recent customers, and high-spend […] The post Amazon expands free email marketing capabilities for marketplace sellers appeared first on Digital Commerce 360.