AI helps Mars Petcare increase conversion by 30%

Mars Petcare understands what shoppers like in store, says Roman Vorobiev, director, design and artwork management. “But we had very little understanding of what types of images entice online shoppers to buy, he says.   The COVID-19 pandemic shifted the shopper experience online. Demand for Mars Petcare’s pet food products online grew “exponentially,” Vorobiev says. […] The post AI helps Mars Petcare increase conversion by 30% appeared first on Digital Commerce 360.