Adidas has $1.3 billion in unsold Yeezy gear

Adidas has $1.3 billion in unsold Yeezy gear
German shoemaker Adidas AG warned it’s sitting on a €1.2 billion ($1.3 billion) pile of unsold merchandise after terminating its lucrative branding deal with rapper Ye. The German sneaker brand said in a worst-case scenario, if it has to write off all existing Yeezy inventory, it faces an operating loss of as much as €700 […] The post Adidas has $1.3 billion in unsold Yeezy gear appeared first on Digital Commerce 360.
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